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The fastest, quickest, easiest way
to make sales is to send out a
stand-alone email endorsing the
product to your existing customers.
And, if you have an opt-in list
where people specifically and
deliberately request to be on your
mailing list, you can send an email
to them also.
No spam. People must have
given you permission to email them.
WHAT MOST PEOPLE DO WRONG IS SEND
ONLY EMAILS FOR A PROGRAM. If you
have a program that is really hot,
really making you good money,
continue to send promotions on it to
your list as long as they make you
money.
Once is not enough.
If you track your click throughs
when you send out an email, you'll
know your numbers. That is, how many
people click from the email to your
promotion. There is such an email
glut nowadays that your email gets
buried. That is why you send out
multiple promotions.
Here is an example of an endorsed
letter:
Dear Customer,
If you'd like to know how to
(insert benefit of product), I have
a tip for you.
The other day I stumbled across a
product that showed me how to
(insert benefit). It's called
(insert product name)
I did X (add action) with it and
I can tell you this -- it really
does work!
There are a bunch of products on
(insert topic). But this one was
different for me. Here are some of
the things I like about it:
1. (insert benefit one)
2. (insert benefit two)
3. (insert benefit three)
4. (insert benefit four)
To discover all the secrets for
yourself, go to --
(insert your reseller URL here)
////////////////////////////////////////////////
Analysis
The reason the letter of endorsement
works is credibility. People on your
list believe you, not someone they
don't know. So they want to hear
what YOU thought of the product. How
you liked it. How it worked for you.
Whatever the product is. It doesn't
matter if you're selling toothpaste
or hair tonic. It's all the same.
People want to hear your personal
experience.
It's much better to send an email
that gives your opinion than a slick
piece of advertising. Oftentimes,
something that comes across as slick
is far less effective than an email
that comes across as real and human.
The most important thing about the
email is talk using the word YOU.
Don't talk just about yourself or
how great the product is. Talk about
your experience with the product and
how and why it will benefit the
reader.
For example, instead of beginning an
email with:
"We've just discovered a new
widget," say, "If YOU'RE looking for
an easy way to do XYZ, then here's
something new I just ran across." I
capitalized the word "you're" for
emphasis. You wouldn't capitalize it
in an email.
The point is, use the word "you" a
lot. Talk in terms of what the
reader wants and only about your
product in the context of those
wants.
Here are a few tips on formatting
emails:
* Use CAPITAL LETTERS SPARINGLY. IF
YOU HAVE A LOT OF CAPS LIKE THIS IT
IS HARD TO READ. A FEW CAPS GO A
LONG WAY.
* Use hype sparingly. For example,
use exclamation points only to make
an exceptional point! Don't use them
all the time! If you use them all
the time, they lose
effectiveness!!!! Oh, and only use
one exclamation point, not multiple
ones like this!!!!!!
That looks amateurish. And in a
recent survey we did, next to spam
as being the #1 "dislike" on the
net, hype ranked a very close
second. People are tired of hype, so
use it sparingly.
* Break each line at 55 characters
or less. I break my lines at 55
characters. If you don't do that,
some mail readers will cause line
breaks in the middle of sentences
that makes the email impossible to
read.
An additional example email:
Subject: Today is the only
day for living...
Hi FIRST NAME
You know, today's world is so fast
paced. It's so
easy to get caught up in chasing the
rainbow...
living for that "someday" when
things will finally be
right.
When...
• We'll finally have enough money to
enjoy life.
• We'll finally be out of debt and
out from under
the pressure cooker of life.
• We'll finally have a career we
love or a business
that brings in loads of profits.
• We'll finally have the time to
spend with our
family and share those relaxing moments together.
• We'll finally reach the level of
success and
status we crave.
• We'll finally have things under
control enough
to be able to kick back and enjoy a little down time.
So when does that day come?
It seems like most people are living
life in limbo,
going through the motions, just
waiting for that
"someday" to finally arrive when you
can step off the
merry-go-round... exhale... and
actually start to
enjoy life.
Well, my friend, I've got news for
you...
TODAY is the only "someday" you're
ever going to have.
Right now, this moment... TODAY is
your only point of
power. It's all there is. Yesterday
is over...
tomorrow doesn't exist.
So why do we continue to live like
we're in a big
dress rehearsal... or practice game?
Why do we settle for half-lives...
where we act like
all we're doing is trying to "get
through it"?
This is it. This is YOUR LIFE.
Now let me ask you a question...
If THIS is as GOOD as it gets... is
it GOOD enough?
=> [YOUR AFFILIATE LINK HERE]
Look around at your life right now.
Is this what you
want? Are you happy? Are you sucking
the juice out of
life... or do you crave something
more... something
much more?
And I'm not talking about "things"
or "stuff"...
I'm talking about deep, fulfilling
relationships and
spending quality time with the
people you love the
most in this world.
I'm talking about following your
bliss and
discovering the incredible joy of
actually doing the
things in life that make you feel
good.
I'm talking about unleashing your
greatness and
making the world a better place by
the contribution
only you can make.
I'm talking about discovering who
you really are and
living up to the unlimited potential
that's the core
of your being.
Time flies... whether we're having
fun or not.
Kids grow up, parents and
grandparents grow old, and
passion dies away while we're
waiting for "someday"
to arrive so we can start living.
Don't wait. It's time to STOP
settling for what you
don't want and start living this
very moment as if it
were your last... because you never
know when it will
be.
Like Buddha says, "Be Here Now!"
That means, be present in your life
and experience it
AS IT HAPPENS. Don't live in the
past... wishing
things could have somehow been
different and don't
live in the future... worrying
things will never
change.
Take the first step right now.
Grab your kids, your parents, your
grandparents, your
dog...or anyone you love... and
spend some quality
time together.
Visit:
=> [YOUR AFFILIATE LINK HERE]
To Your Success,
YOUR NAME
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